Ada
01 / 09 · The pain
Flight home BOARDING · 24B
JFK
LHE
Depart
DEC 22
Class
ECON
Seat
24B
$2,840 too much
80,000 pts = this flight
$300 travel credit unused
4× on dining, forgotten
There were times I wanted
to go home
and the flight was just too expensive.
Ada
People want to use credit well.
The system still asks too much of them.
U.S. consumers
90%
say rewards matter when choosing a credit card. The interest is there.
Multi-card users
1in4
actually rotate strategically to maximize rewards at the register.
Millions already searching for help.
"which credit card should I use for…" ↑ rising
2.4M
annual U.S. impressions for
this query family
Ada
03 / 09 · Meet Ada
Meet Ada
One virtual card.
Better decisions.
01 · PAY
Start with one card.
Ada
●●●● 4812
02 · EVALUATE
Ada reads the moment.
merchantdining
rewards4×
capsok
offer$10 back
aprn/a
03 · ROUTE
Picks the best underlying card.
Sapphire
Amex Gold
Citi Custom
Ada chose
04 · EXPLAIN
You see the value, and the reason.
Starbucks $16.00
Dining · 4× pts
You earned +64 pts · $4 back
Amex Gold: 4× on dining beats 2% cashback on Citi by $2.08.
You don't learn the rules. You don't remember the rules. Ada decides.
Ada
The advising layer makes it useful for everyone else.
Built
A working prototype,
ada.local / transactions
Blue Bottle · DiningAmex Gold+64 pts
Whole Foods · GroceryCiti Custom5% cash
Delta · TravelSapphire3× pts
Trusted
Bank-grade by default. We don't sell data.
Plaid Secure bank connections
AES-256 Encrypted in transit + at rest
Never sold No affiliate kickbacks
Guided
An advising layer for people in the middle.
Should I get a new card for travel?
Ada
Based on your spending, $3,200 on flights this year, a travel card would earn you ~$540 more. Want me to compare three?
Yes, just the best fit.
Ada
05 / 09 · Who it's for
The wedge
Financially curious.
Not financially obsessed.
The person who wants credit to work — without working at it.
Ada's core user
22–40
US adults, 1–4 credit cards, actively building credit life
"I know I'm leaving value on the table.
I just don't have thetime."
Frequent travel Groceries Moving Vacations Buying a car Growing household Smarter credit
Ada
06 / 09 · Landscape & model
Different on one axis that matters: the decision itself.
Capability
The Points Guy
Max-Rewards
Card-Pointers
Curve
Ada
Education & content
✓
•
•
–
•
Tracking & dashboard
–
✓
✓
•
✓
One-card experience
–
–
–
✓
✓
Automatic routing
–
–
–
–
✓
Advisory for non-experts
✓
–
–
–
✓
Business model
Free trial 1 month Full product, full routing, full advising. No card required.
Ada membership $4.99/mo Everything included. Cancel anytime.
No affiliate kickbacks. No steered recommendations.
Ada
07 / 09 · How big it gets
How big it gets
A $1.5B serviceable market,
starting with the 25M who want it most.
Beachhead market· SAM
$1.49B annual opportunity at $4.99/mo
25M
Ada's core user, sized.
195M cardholders × 48% 3+ cards × 82% rewards × 54% mobile-first × 60% share-ready
Yr 1
5Kusers
$0.3M ARR
›
Yr 2
20Kusers
$1.2M ARR
›
Yr 3
50Kusers
$3.0M ARR
Ada
08 / 09 · Why me & the ask
Why me
I found this problem
by living it.
The ask
$15,000
To finish the MVP and prove Ada with real users.
  • $7K
    Complete the Plaid-integrated MVP
    Production-ready routing, card linking, and transaction explainers.
  • $4K
    Pilot
    10–20 users. Recruitment, onboarding, incentives.
  • $2K
    Refine the advising layer
    Based on how users actually ask for help and make decisions.
  • $2K
    Measurement & compliance
    Engagement, repeat usage, willingness to pay. Privacy + ToS.
Ada
09 / 09 · Imagine
In five years, if Ada exists
The value already built in
becomes value actually used.
Travel without a spreadsheet.
Everyday spend, quietly smarter.
Less financial anxiety.
Perks, actually used.
Tweaks
Ada Pitch · v3