Ada
your smartest card
Ada
01 / 11 · The pain
Google Flights results showing prices up to $597
Ada
People want to use credit well.
The system still asks too much of them.
U.S. consumers
90%
say rewards matter when choosing a credit card. The interest is there.
Multi-card users
1in4
actually rotate strategically to maximize rewards at the register.
Ada
03 / 11 · Millions searching
Millions already searching
2.4M
annual U.S. searches for
“which credit card should I use for…”
Source: Google Ads Keyword Planner · long-tail "best card for [X]" family
Ultimate Credit Card Hacking Guide For Beginners
Brian Jung · 1.1M views
How We Got $27,300 of FREE Travel With Credit Cards
Daniel Braun · 346K views
These 3 Cards get me $15,000 in Travel EVERY YEAR
Away Together w/ Nik and Allie · 303K views
7 Hacks to Earn Amex Points SO FAST, You'll Freak Out
Mark Reese · 171K views
How To Travel The World For Free Using Credit Cards
Tech Mentor Maria · 129K views
which credit card should I use for
which credit card should I use for groceries
which credit card should I use for travel
which credit card should I use for gas
which credit card should I use for dining
r/churning·4h
Beginner — which card should I start with if I spend mostly on groceries and gas?
▲ 412💬 137 comments
r/CreditCards·1d
Am I leaving money on the table with only a 2% cashback card?
▲ 1.1K💬 284 comments
r/Fire·3d
How much of your time goes into optimizing credit card rewards?
▲ 726💬 201 comments
r/awardtravel·6h
Best way to use my Chase Sapphire for a 2-week Europe trip?
▲ 289💬 94 comments
r/personalfinance·12h
Is it worth having 5+ cards just for the sign-up bonuses?
▲ 2.3K💬 561 comments
Ada
04 / 11 · Meet Ada
Meet Ada
One virtual card.
Better decisions.
01 · PAY
Start with one card.
Ada
●●●● 4812
02 · EVALUATE
Ada reads the moment.
merchantdining
rewards4×
capsok
offer$10 back
aprn/a
03 · ROUTE
Picks the best underlying card.
Sapphire
Amex Gold
Citi Custom
Ada chose
04 · EXPLAIN
You see the value, and the reason.
Starbucks $16.00
Dining · 4× pts
You earned +64 pts · $4 back
Amex Gold: 4× on dining beats 2% cashback on Citi by $2.08.
You don't learn the rules. You don't remember the rules. Ada does.
Ada
The advising layer makes it useful for everyone else.
Trusted
Bank-grade by default. We don't sell data.
Plaid Secure bank connections
AES-256 Encrypted in transit + at rest
Never sold No affiliate kickbacks
Guided
An advising layer for people in the middle.
Should I get a new card for travel?
Ada
Based on your spending, $3,200 on flights this year, a travel card would earn you ~$540 more. Want me to compare three?
Yes, just the best fit.
Ada
06 / 11 · Who it's for
The wedge
Financially curious.
Not financially obsessed.
The person who wants credit to work — without working at it.
Ada's core user
22–40
US adults, 1–4 credit cards, actively building credit life
Frequent travel Groceries Moving Vacations Buying a car Growing household Smarter credit
Ada
07 / 11 · Landscape & model
Different on one axis that matters: the decision itself.
Capability
The Points Guy
Max-Rewards
Card-Pointers
Curve
Ada
Education & content
✓
•
•
–
•
Tracking & dashboard
–
✓
✓
•
✓
One-card experience
–
–
–
✓
✓
Automatic routing
–
–
–
–
✓
Advisory for non-experts
✓
–
–
–
✓
Business model
Free trial 1 month Full product, full routing, full advising. No card required.
Ada membership $4.99/mo Everything included. Cancel anytime.
No affiliate kickbacks. No steered recommendations.
Ada
08 / 11 · How big it gets
How big it gets
A $1.5B serviceable market,
starting with the 25M who want it most.
Beachhead market· SAM
$1.49B annual opportunity at $4.99/mo
25M
Ada's core user, sized.
195M cardholders × 48% 3+ cards × 82% rewards × 54% mobile-first × 60% share-ready
Yr 1
5Kusers
$0.3M ARR
›
Yr 2
20Kusers
$1.2M ARR
›
Yr 3
50Kusers
$3.0M ARR
Ada
09 / 11 · Why me & why now
Why me
I found this problem
by living it.
Why now
Personal AI is here.
Payments is the surface
it hasn't touched yet.
  • 01
    AI runs our inboxes, calendars, and code.
  • 02
    Payments is the last high-frequency surface left
  • 03
    The tools to build it finally exist.
Ada
10 / 11 · The ask
The ask
$15K to finish
the MVP and put it
in real hands.
Where it goes
$15,000
To finish the MVP and prove Ada with real users.
  • $7K
    Complete the Plaid-integrated MVP
    Production-ready routing, card linking, and transaction explainers.
  • $4K
    Pilot
    10–20 users. Recruitment, onboarding, incentives.
  • $2K
    Refine the advising layer
    Based on how users actually ask for help and make decisions.
  • $2K
    Measurement & compliance
    Engagement, repeat usage, willingness to pay. Privacy + ToS.
Ada
11 / 11 · Imagine
In five years, if Ada exists
The value already built in
becomes value actually used.
Travel without a spreadsheet.
Everyday spend, quietly smarter.
Less financial anxiety.
Perks, actually used.
Tweaks
Ada Pitch · v3